Monday, April 20, 2020

Resume Writing Tips For Business Owners

Resume Writing Tips For Business OwnersDid you know that some very successful people seem to have memorized the resume writing tips in a big book? Why don't you try reading one and see how effective it is to become successful as a business owner or to be successful as a business owner in general?The things that they're saying are not from a copy editor. They're just repeating what they've seen, experienced, read, and know about their job as an editor. You can use these resume writing tips to impress your future employer in much the same way that you can use a list of business skills to impress your employer.It's always a good idea to be prepared, so make sure that you include all of the important information about yourself in your job description. This will help you impress your prospective employer by giving them a clear picture of who you are and what you are capable of doing.By including your business skills and the things that you're capable of doing, you are showing them that yo u have what it takes to succeed in whatever field you are considering working in. By mentioning the things that you are good at as well as the things that you are not good at, you're giving them a little bit of a glimpse into your personality.No matter how good you are at writing, no matter how intelligent you are, no matter how quick and easy to get along with you are, or no matter how much experience you have in whatever field you're considering working in, you're not going to be able to make a difference to the hiring manager if you lack the necessary skills that will allow you to be hired. You need to be able to prove to them that you're the person they need in order to make a difference.One of the resume writing tips that they are using for business owners is to remind them that you're still working on your resume. Yes, your resume still needs some polishing up, but that's because your business skills and the skills that you know from your experiences will still be important to the company that you're considering working for.If you put yourself in the shoes of a potential employer, it's easy to appreciate the fact that the skills that you have that are better than the skills that they already have aren't going to do you any good when it comes to the actual interview. A copy editor's resume writing tips will work for your business, but they won't be able to do anything for you unless you put some work into them yourself.

Wednesday, April 15, 2020

How to Use Keywords on Your LinkedIn Profile (Examples) - ZipJob

How to Use Keywords on Your LinkedIn Profile (Examples) Spread the loveJob-seekers have more career tools at their disposal than at any time in history. From job search sites to social media, there are a host of innovative resources available. Take LinkedIn, for example. This social media platform has exploded in popularity in recent years â€" and employers have taken note.Today, many hiring managers actively look to a candidate’s LinkedIn profile during their evaluation process. What you may not know, however, is that LinkedIn can also provide a way for recruiters and others to discover your talents. In fact, when you properly keyword optimize your LinkedIn profile, you can exponentially increase those discovery odds.Why Keyword Optimize Your LinkedIn Profile?If you’ve ever explored how search engines find the sites you want, then you already know a little bit about search engine optimization. Company websites, blogs, and other online forums rely on SEO to help users locate their sites.Since  there is no LinkedIn keyword tool you ne ed to roll up your sleeves and get to work on finding relevant keywords employers are searching for.When you run a search using Google, Bing, or another engine, you’re provided with site suggestions based on the keywords you used. You can use that to your advantage and draw more attention to your LinkedIn page.If you learn how to keyword optimize your LinkedIn profile page, you can help those search engines find you. When users enter the keywords that you’ve included within your profile content, search engines will include your page in the results.That can provide an opportunity for job recruiters and headhunters to find your page. And that could translate into job offers that you might not otherwise receive.(Here is a good post we wrote on how to find recruiters on LinekdIn)Techniques You Can Use to Keyword Optimize Your LinkedIn ProfileThe good news is that you can keyword optimize your LinkedIn profile with little effort. We’ve compiled some of the best techniques you can u se to ensure that your page has the SEO it needs.For example:Carefully Select the Best KeywordsBefore you begin, take time to consider the type of keywords that you should be using. Imagine that you were looking for someone with your skills and experience.What words would you type into a search engine to find that person? Chances are that those are the same words that others will be using to find you. Find those words, and you’ve found your keywords!Naturally, you want to be selective about the keywords that you use, since keyword-stuffing can weaken your optimization efforts.Identify the most likely words and phrases associated with your skill set or position, to ensure that your optimization is as targeted as possible. Then strategically place those keywords within your content.Use the Keywords in Your Professional HeadlineOne key area where you should focus your attention is the professional headline. On LinkedIn, that headline is your best opportunity to brand yourself.It’s also a perfect place to begin your effort to keyword optimize your LinkedIn profile. After all, this headline ranks highly in the site’s own indexing system. You can use up to 120 characters for your headline, so use some of those keywords to bolster your optimization.Instead of using “Sales Manager for Dynamic Sales Inc” as your headline, try the following keyword-friendly approach.Marketing Manager. Sales Strategy Leadership. Training Program Development. Advertising and Marketing Revenue Growth.Include Keywords in the SummaryYour summary is another area of consideration. While it is not a main target for indexing, you should still include the main keywords. Be careful not to just copy your resume summary, though.Your LinkedIn profile summary should be unique and stand on its own merits. Here’s an example:In my role as a Marketing Director, I’ve been tasked with satisfying the needs of customers, stakeholders, and relevant team members. To do that, I have worked to creat e new marketing strategies that increased revenues by 31% in the last two years alone. That effort was bolstered by training program development, sales strategy leadership, and innovative mentoring and brand development programs that helped us to capture an additional 12% of our market.Get Endorsements for Your Skills and ExpertiseYou should also use keywords in your Skills and Expertise area. However, to get the most impact out of these keywords, you will need endorsements. Without those endorsements, this section of your profile will be less influential. With them, however, you can get the most bang for your SEO effort.You should actively seek endorsements for those skills and areas of expertise from your connections, to ensure maximum SEO benefit. Recommendations matter!Don’t Forget Keywords in Your Job TitleIf you’re used to listing your job title in the most direct manner possible, it’s time for a change. On LinkedIn, the index focuses on things like your job title. As a result, you should focus on using keywords in that job title area to ensure that you get the most benefit from that text.As a rule, though, you want to leave the actual job title intact. Just add keywords to the text to help you keyword optimize your LinkedIn profile.Let’s look at our marketing director example again. Ordinarily, most people would list that job title using only those words. You can bolster it with keywords, and help to make it more searchable for others”Marketing Director Advertising and Marketing Revenue Growth, Sales StrategyThe title can be up to 100 characters in length, providing plenty of space for you to squeeze a few relevant keywords into the mix.Keyword Optimize Your LinkedIn Profile, and Enhance Your Job Prospects!When you keyword optimize your LinkedIn profile, you do more than just make your profile easier for recruiters and others to find. You also add valuable content that better showcases your skill set and areas of expertise.That can be a real benefit when hiring managers look at your page too. The fact is that keyword optimization of your profile can only help in your job search efforts. How to Use Keywords on Your LinkedIn Profile (Examples) Spread the loveJob-seekers have more career tools at their disposal than at any time in history. From job search sites to social media, there are a host of innovative resources available. Take LinkedIn, for example. This social media platform has exploded in popularity in recent years â€" and employers have taken note.Today, many hiring managers actively look to a candidate’s LinkedIn profile during their evaluation process. What you may not know, however, is that LinkedIn can also provide a way for recruiters and others to discover your talents. In fact, when you properly keyword optimize your LinkedIn profile, you can exponentially increase those discovery odds.Why Keyword Optimize Your LinkedIn Profile?If you’ve ever explored how search engines find the sites you want, then you already know a little bit about search engine optimization. Company websites, blogs, and other online forums rely on SEO to help users locate their sites.Since  there is no LinkedIn keyword tool you ne ed to roll up your sleeves and get to work on finding relevant keywords employers are searching for.When you run a search using Google, Bing, or another engine, you’re provided with site suggestions based on the keywords you used. You can use that to your advantage and draw more attention to your LinkedIn page.If you learn how to keyword optimize your LinkedIn profile page, you can help those search engines find you. When users enter the keywords that you’ve included within your profile content, search engines will include your page in the results.That can provide an opportunity for job recruiters and headhunters to find your page. And that could translate into job offers that you might not otherwise receive.(Here is a good post we wrote on how to find recruiters on LinekdIn)Techniques You Can Use to Keyword Optimize Your LinkedIn ProfileThe good news is that you can keyword optimize your LinkedIn profile with little effort. We’ve compiled some of the best techniques you can u se to ensure that your page has the SEO it needs.For example:Carefully Select the Best KeywordsBefore you begin, take time to consider the type of keywords that you should be using. Imagine that you were looking for someone with your skills and experience.What words would you type into a search engine to find that person? Chances are that those are the same words that others will be using to find you. Find those words, and you’ve found your keywords!Naturally, you want to be selective about the keywords that you use, since keyword-stuffing can weaken your optimization efforts.Identify the most likely words and phrases associated with your skill set or position, to ensure that your optimization is as targeted as possible. Then strategically place those keywords within your content.Use the Keywords in Your Professional HeadlineOne key area where you should focus your attention is the professional headline. On LinkedIn, that headline is your best opportunity to brand yourself.It’s also a perfect place to begin your effort to keyword optimize your LinkedIn profile. After all, this headline ranks highly in the site’s own indexing system. You can use up to 120 characters for your headline, so use some of those keywords to bolster your optimization.Instead of using “Sales Manager for Dynamic Sales Inc” as your headline, try the following keyword-friendly approach.Marketing Manager. Sales Strategy Leadership. Training Program Development. Advertising and Marketing Revenue Growth.Include Keywords in the SummaryYour summary is another area of consideration. While it is not a main target for indexing, you should still include the main keywords. Be careful not to just copy your resume summary, though.Your LinkedIn profile summary should be unique and stand on its own merits. Here’s an example:In my role as a Marketing Director, I’ve been tasked with satisfying the needs of customers, stakeholders, and relevant team members. To do that, I have worked to creat e new marketing strategies that increased revenues by 31% in the last two years alone. That effort was bolstered by training program development, sales strategy leadership, and innovative mentoring and brand development programs that helped us to capture an additional 12% of our market.Get Endorsements for Your Skills and ExpertiseYou should also use keywords in your Skills and Expertise area. However, to get the most impact out of these keywords, you will need endorsements. Without those endorsements, this section of your profile will be less influential. With them, however, you can get the most bang for your SEO effort.You should actively seek endorsements for those skills and areas of expertise from your connections, to ensure maximum SEO benefit. Recommendations matter!Don’t Forget Keywords in Your Job TitleIf you’re used to listing your job title in the most direct manner possible, it’s time for a change. On LinkedIn, the index focuses on things like your job title. As a result, you should focus on using keywords in that job title area to ensure that you get the most benefit from that text.As a rule, though, you want to leave the actual job title intact. Just add keywords to the text to help you keyword optimize your LinkedIn profile.Let’s look at our marketing director example again. Ordinarily, most people would list that job title using only those words. You can bolster it with keywords, and help to make it more searchable for others”Marketing Director Advertising and Marketing Revenue Growth, Sales StrategyThe title can be up to 100 characters in length, providing plenty of space for you to squeeze a few relevant keywords into the mix.Keyword Optimize Your LinkedIn Profile, and Enhance Your Job Prospects!When you keyword optimize your LinkedIn profile, you do more than just make your profile easier for recruiters and others to find. You also add valuable content that better showcases your skill set and areas of expertise.That can be a real benefit when hiring managers look at your page too. The fact is that keyword optimization of your profile can only help in your job search efforts.

Friday, April 10, 2020

5 Truths You Must Know For Your Executive Job Search - Work It Daily

5 Truths You Must Know For Your Executive Job Search - Work It Daily With 15 years of executive recruiting and over five years of coaching job seekers around the world, I've worked with executives at all levels, in all kinds of industriesâ€"from big bank CEOs, CTOs of companies with hundreds of thousands of SKUs, VPs, Directors, and all kinds of executives in every area of the company (finance, operations, sales, marketing, customer support, IT, etc.). RELATED: Need job search tips? Watch these tutorials! What I have found is that as experienced, competent and even innovative as executives are in the job, there’s a lot you typically don’t know about getting a job, especially one that fits you and offers you what you deserve. That's one of the reasons statistics say you will spend one month in the job search for every $10,000 you earn. I wouldn't want to wait that long, and I suspect you don't, either. [Download a Free Executive Job Search report] Here are five Executive Job Search Truths you must know in order to be successful in your executive job search and in your career: 1. You Must MARKET Yourself With Your Resume It’s not enough to have the title. You have to market yourself as well as you’d market a product of your company. They need to know why they need you and why you are the solution they need. The way to do this is to create a resume that ‘sells’ you. Highlight what you’ve done to help companies succeed. 2. You Must AGGRESSIVELY REACH OUT To Others At this stage of the game, you probably have quite an extensive network. Let every person in your network know you're lookingâ€"everyone you’ve ever worked with (over, under, or side-by-side) and even every one you know socially. You never know where a good job lead will come from. Also reach out to executive recruiters. They won’t know you’re looking until you tell them, and they may easily know about a perfect-fit job for you. Send them your resume. 3. You Must LEARN TO WRITE AN INTERESTING, COMPELLING COVER LETTER You probably hate writing cover lettersâ€"everyone does. However, they are worth the time and effort you put into them. This is a valuable opportunity to set a bias in your favor BEFORE they see your resume. It’s much better to have someone with a positive mindset reading your resume instead of someone with a negative or even neutral one. [Get this free report on How to Write a Job-Winning Cover Letter] 4. You Must PRACTICE Before Your Interviews Even though executives typically are wonderful at speaking about their product at their company in their area of expertise, they are not as good at speaking about themselvesâ€"so, when they get into interview situations, it doesn’t go as well as it should. The way to combat this is to practice answering interview questions. At your level, you may want to invest in an interview coach, but you can also practice with a trusted friend or even in a mirror. Put as much effort into preparing for this interview as you would into preparing for an important company presentation or a board meetingâ€"especially one that would involve a transition. In this case, you are the transition. 5. You Must Keep Your MENTAL GAME Positive A job search can be difficult at every level. There will be some rejectionâ€"it’s built into the process. But in order to get hired, you must present an image of positive confidence. So… Don’t say negative things to yourself that you wouldn’t say to a member of your team. Put up notes reminding you of who you are and what you’ve done (in your car, on your bathroom mirror, in your books, on your computer, etc.). Use neuro-linguistic programming (in other words, talk to yourself in positive, direct, and forward-looking ways) to help yourself achieve your potential. For additional ideas and tips, Download a Free Guide to Getting an Executive Job. Related Posts How To Manage Without Being Mean (Is It Possible To Not Be Pushy?) 5 Things To Consider Before You Take That Management Job #1 Key To Becoming An Effective Leader Disclosure: This post is sponsored by a Work It Daily-approved expert. You can learn more about expert posts here. Photo Credit: Shutterstock Have you joined our career growth club?Join Us Today!